The "Personal Brand" and its importance. What is a lot

Today the "Personal Brand" can make a difference. Whether you want to offer your services to new clients, or want to retain those you already have, the idea of ​​"personal branding" is today a concept of the greatest importance in all areas of human activity and especially in personal relationships. It is never indifferent.
Let's see what this is about:
It is a matter of showing why choosing us is the best thing that our potential employer or client can do, and in doing so we put at stake the most important assets we have: Our name, our skills and knowledge, and our reputation.
That is what we must put forward when we want to make ourselves known, telling the world that we exist and how much we are worth. The personal brand is, neither more nor less, than the mark that we will leave on others. Put a little more pretentiously, it is about defining our purpose and transcending what we do in other people. Nothing easy, apparently.

And how to create a brand?

The great reference of Marketing in Spanish, Vilma Núñez, advises following these steps to create a personal, robust and healthy brand. You have to ask yourself some questions:
*First, define the name that the personal brand will have; it can be name only or + surname, or a fantasy name.
*Then, choose the keywords that will define the personal brand of the professional or entrepreneurship.
*You must create a message that will transmit that personal brand. For example, in the case of an escort, a value proposition: "An excellent service, perfect for the most demanding gentlemen, which will make you come back very soon and recommend me."
*We must consider what Values ​​will be proclaimed, those that must be present in the design of the new badge. For example: seriousness, professionalism, experience, discretion.
*The tone of communication that will be used is very important, whether it will be formal or colloquial. We recommend the latter, but without falling into the vulgar.

And don't forget that...

*It is essential to carefully process the image and design that the brand will have (typefaces, logos, colors, etc.). Don't leave it in the hands of amateurs, or turn to the "sobrinity manager" who is never lacking (that guy/relative or acquaintance who is "handy" with design and technology). As soon as you can, turn to image professionals, because it is an investment in yourself!
*You have to select the channels where your personal brand will circulate. Social networks, platforms and contact sites, forums, emails, etc. They can be all or some; it is essential to define that.
*You must create an editorial calendar to define the actions to be carried out and that everything has an order, especially if you plan to add services or travel. If you are going to promote your personal brand on social networks, the best thing to do is to have a content calendar to periodically publish there.
*Define special actions; for example: videos, attendance at events, trips, photographic productions, and see which channels to show them through.

The fundamental branding tool: “Storytelling”

It is to tell your story in an interesting, coherent, careful way, where possible, written or at least revised by a writing professional. Here is the example of a colleague, Ashly.
The importance of storytelling in brand building is simply EVERYTHING. And we are not exaggerating. We humans have been telling stories since we appeared on the face of the earth, and everything that exists or will exist has been created by telling a story.
We define storytelling as the technique and ability to tell a peculiar story that speaks of a person, an organization or a family.
It is to build an ingenious narrative that appeals both to reality and to the imagination of those who listen or read it, capable of transmitting their concerns and concerns, as well as their ideas and achievements.
To elaborate this type of stories requires sensitivity, skill and a rich expressive language. And all to achieve empathy: be honest with oneself, be one with the public and, above all, show passion for what we do.
The purpose of Storytelling applied to personal branding is:
*To announce
*Help and explain
*Preserve
*And especially captivate. This is the only way that personal brands and the stories behind them remain fixed in people's memories.
Therefore, there is nothing better than practicing good Storytelling to create a solid, memorable and lovable image that identifies you and attracts customers who later become enthusiastic recommenders.